Kimtrue Cleansing Balm Review: 12 Million Sold — Is It Actually Worth It?

Double cleansing changed my skin more than any serum or moisturizer I've tried. And the first step — the oil or balm cleanse — is where everything lives or dies. I've rotated through a dozen balm cleansers. Kimtrue's 3rd-Generation Makeup Meltaway Cleansing Balm is the one I keep coming back to. Here's why.

What Is Kimtrue?

Kimtrue is a results-driven skin and hair care brand from KT Laboratories based in Walnut, CA. The name means what it says — KIM for brilliance, TRUE for accuracy. Their formulations use cutting-edge active ingredients with a non-traditional approach to personal care. This cleansing balm alone has sold over 12 million units globally since 2019, and it's been featured in USA Today, Real Simple, and Today Parents. That's not hype — that's a track record.

The 3rd-Generation Cleansing Balm — What Makes It Different

The texture is unlike any cleansing balm I've used. Kimtrue calls it a "potato puree" consistency — and that's actually the best description. It's thick but melts instantly on contact with skin, spreading across the face without dragging. The Speedy-Melt Pro technology means it emulsifies waterproof mascara and long-wear foundation in seconds, not minutes. I've used it on full-coverage foundation, sunscreen, and heavy eye makeup — everything rinses clean with no residue.

Ingredients Worth Noting

The botanical oil blend here is genuinely thoughtful: European Bilberry Seed Oil (antioxidant protection), Mauritia Flexuosa Fruit Oil (deep hydration), Moringa Oleifera Seed Oil (skin-soothing), plus Vitamin E and Portulaca Oleracea Extract. Sulphate-free, sensitive skin-safe, and eco-friendly refillable packaging. For $24.99, that's a serious ingredient list.

How to Use It

Scoop a small amount with the included spatula. Massage onto dry skin in circular motions — this is key, don't add water yet. After 30–60 seconds, add water to emulsify. The balm turns milky and rinses completely clean. No greasy film, no tightness. Works solo or as step one of a double cleanse. TSA-approved size makes it travel-ready.

Pros & Cons

Pros: 12 million+ sold globally, Speedy-Melt Pro technology dissolves waterproof makeup instantly, rich botanical oil blend, all skin types including sensitive, sulphate-free, refillable eco-friendly packaging, TSA-approved, free US shipping over $25, sale items available from $6.99, featured in major publications.

Cons: The spatula takes a moment to get used to — fingers work too but the spatula keeps the formula hygienic. Those with very oily skin may prefer the refreshing cleansing oil version instead of the balm.

Final Verdict

At $24.99 with free US shipping over $25, Kimtrue's 3rd-Generation Cleansing Balm is an easy recommend for anyone who wears SPF, makeup, or just wants a genuinely thorough daily cleanse. The 12-million-sold figure isn't marketing — this thing works. Use the code above to save 15% on your first order.